Strength Shampoo

Reset, cleanse, hydrate
This strengthening sulfate-free shampoo has the perfect balance of protein and moisture for stronger, healthier curls. It is formulated to gently cleanse hair and scalp, and remove buildup. Infused with strengthening and conditioning ingredients, the shampoo leaves curls healthy, shiny and bouncy.

How to use
Apply to wet hair, massage thoroughly, lather well and rinse out. Follow with Strength Conditioner for extra moisture.

 Size - 350 ml
no sulfates

no sulfates

no silicones

no silicones



lab tested

lab tested

All hair types
Water, Decyl Glucoside, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, Acrylates/C10-C30 Alkyl Acrylate Crosspolymer, DMDM Hydantoin, Phenoxyethanol, Polyquaternium-10, Panthenol, Hydrolyzed Wheat Protein, Prunus Amygdalus Dulcis Oil, Hydrolyzed Keratin, Citric Acid, Parfum, Disodium EDTA

*Creating easily accessible and high-quality products is, and always will be, our first priority. In that spirit, we’re always finding ways to improve on existing formulas. This means that our ingredient lists may vary from time to time as we make a transition, or even minor changes. For the most accurate and up-to-date ingredient information, please refer to the label of the product you receive.
All products are thoroughly tested for safety + extensively researched and reviewed against current scientific literature and strict global regulations. Read more here.

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How do I use the product?

Apply to wet hair, massage thoroughly, lather well and rinse out. Follow with Strength Conditioner for extra definition.

How much should I use?

The smallest dime-sized amount goes a long way, especially if you have fine, short or wavy hair. If you have thicker or coarser curls/coils, you may need a little more. We recommend starting off with a dime-sized amount and adding more as needed. At the end of the day, nobody knows what works best for your curls other than you.

Is this formula sulfate-free?

It sure is! Strength Shampoo is free of harmful sulfates, parabens, gluten or mineral oil.

Is it good for humid weather?

It certainly is. It's formulated for any and all weather.

Can I use this on dry hair?

We don't recommend it. This product is best used on freshly washed wet hair.

Will it cause dryness?

Not at all. It does its job without causing any dryness or breakage.

Can it be used for straight hair to get curls/waves?

While it's completely safe to use on straight/non-textured hair, this shampoo will not give you curls or waves.

Are there any other products I should use this with?

We recommend following it with Strength Conditioner for best results.